About Deep Why

Deep Why Design was founded to help nonprofit organizations transform and humanize their data systems. Humanized systems are transparent, equitable, and effective. We bring this focus to all of our work, whether we are training admins or creating completely new tools and solutions.

Our name is a nod to the 5 Whys practice of continuous improvement. This approach to problem solving and design allows us to ultimately get down to the root cause of many inter-related problems or pain points, which we call the Deep Why. This Deep Why provides simplicity and clarity and allows us to design and implement enduring, resilient digital systems.

Deep Why Design is a proud member of the National Gay and Lesbian Chamber of Commerce (NGLCC) and is a certified LGBT Business Enterprise.

We are also a certified WBE. Verify our certification at the Supplier Diversity Office of the State of Massachusetts.