https://www.deepwhydesign.com/articles daily 0.75 2026-03-16 https://www.deepwhydesign.com/articles/nonprofit-operations monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/e4110b2b-cb78-43d8-8e59-7c4e56848866/Nonprofit+operations+-+1.png Articles and Media - The Ultimate Guide to Nonprofit Operations Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/742bc286-eaf6-4559-9cda-5d365a47094d/Nonprofit+operations+-+2.png Articles and Media - The Ultimate Guide to Nonprofit Operations Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/e03f8458-08cc-4746-b2e8-a68b4ebc4ebf/Nonprofit+operations+-+3.png Articles and Media - The Ultimate Guide to Nonprofit Operations Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/67b0063d-fd07-444c-93dd-f6140ff787f9/Nonprofit+operations+-+CTA+%281%29.jpg Articles and Media - The Ultimate Guide to Nonprofit Operations Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deepwhydesign.com/articles/how-to-use-salesforce-for-nonprofits monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/73aaf0cb-315c-4fe1-88df-6c9d57e3c346/Salesforce+for+nonprofits-feature.png Articles and Media - Demystifying Salesforce for Nonprofits: A Crash Course Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/4f06217e-37b2-41b9-82b1-a5552dde4030/How+to+Use+Salesforce+for+Nonprofits_Steps.png Articles and Media - Demystifying Salesforce for Nonprofits: A Crash Course Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/e5772b57-3709-41d1-9c2c-f311cca194a3/Salesforce+for+nonprofits+-+step+by+step.png Articles and Media - Demystifying Salesforce for Nonprofits: A Crash Course Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/456a2421-e006-4b06-9f4b-1338e999b9dc/Salesforce+for+nonprofits+-+cta.jpg Articles and Media - Demystifying Salesforce for Nonprofits: A Crash Course Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deepwhydesign.com/articles/nonprofit-data-analytics monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/5fde8f2e-86b1-41f4-a3ce-8b357e13e7d2/Nonprofit+Data+Analytics_Banner+CTA.jpg Articles and Media - Nonprofit Data Analytics: Overview & How to Get Started - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/4081135a-57c9-4295-ae57-53d037d4690d/Nonprofit-Data-Analytics_Metrics.jpg Articles and Media - Nonprofit Data Analytics: Overview & How to Get Started - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/5fde8f2e-86b1-41f4-a3ce-8b357e13e7d2/Nonprofit+Data+Analytics_Banner+CTA.jpg Articles and Media - Nonprofit Data Analytics: Overview & How to Get Started - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deepwhydesign.com/articles/nonprofit-collaboration monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/c1aa2e36-c716-46f6-b65a-ac4d89151462/Nonprofit+Collaboration_Banner+CTA.jpg Articles and Media - Nonprofit Collaboration: A Guide to Successful Partnerships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/5af37150-71a1-4059-9084-2622c0a0e7f8/Nonprofit+Collaboration_Start+a+Collaboration.png Articles and Media - Nonprofit Collaboration: A Guide to Successful Partnerships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/c1aa2e36-c716-46f6-b65a-ac4d89151462/Nonprofit+Collaboration_Banner+CTA.jpg Articles and Media - Nonprofit Collaboration: A Guide to Successful Partnerships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deepwhydesign.com/articles/nonprofit-data-sharing monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/139c16d8-d53d-447e-9191-fa9595bf0adf/Nonprofit+Data+Sharing_Feature.jpg Articles and Media - Nonprofit Data Sharing: What Your Nonprofit Needs to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/b0f14d5c-0464-434d-8a02-d2b42ed8afb2/Nonprofit+Data+Sharing_Banner+CTA.jpg Articles and Media - Nonprofit Data Sharing: What Your Nonprofit Needs to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/b0f14d5c-0464-434d-8a02-d2b42ed8afb2/Nonprofit+Data+Sharing_Banner+CTA.jpg Articles and Media - Nonprofit Data Sharing: What Your Nonprofit Needs to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/b0f14d5c-0464-434d-8a02-d2b42ed8afb2/Nonprofit+Data+Sharing_Banner+CTA.jpg Articles and Media - Nonprofit Data Sharing: What Your Nonprofit Needs to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deepwhydesign.com/articles/nonprofit-data-management monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/6faf3cfe-f707-4957-948d-8b8e2d673a26/Nonprofit+Data+Management_Feature.png Articles and Media - Nonprofit Data Management: A Guide to Harnessing Your Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/cdd3e649-4d4b-468e-86fd-216d60d7022b/Nonprofit+Data+Management_Steps.png Articles and Media - Nonprofit Data Management: A Guide to Harnessing Your Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deepwhydesign.com/articles/data-literacy-for-nonprofits-part-5-buckets-of-reporting monthly 0.5 2024-03-25 https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/1711222975314-IURWFTSUHY96MM9DEYSQ/image-asset.jpeg Articles and Media - Practical Data for Nonprofits Part 5— Buckets of Reporting - Make it stand out Are you comparing apples to oranges by mixing up your types of reporting? https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/892f4d60-676f-4b75-8c4d-4cc2ea13754d/Salesforce+and+Data+visualization.png Articles and Media - Practical Data for Nonprofits Part 5— Buckets of Reporting - Make it stand out A diagram showing the 3 main pieces of a Salesforce data ecosystem — Salesforce in blue, a warehouse in white, and analysis tools in yellow. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/0ee8cd4c-5dda-402a-bef4-6e24b7df78db/Operational+Data+from+Viz.png Articles and Media - Practical Data for Nonprofits Part 5— Buckets of Reporting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/695fe1ac-d6f7-4a9b-b5b5-68023804d5d7/SF+Dashboard.png Articles and Media - Practical Data for Nonprofits Part 5— Buckets of Reporting - Make it stand out An example of a Salesforce-delivered dashboard that could be used to monitor across staff for performance-related questions. This screenshot is for a sample organization with fake data. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/d97f060c-2edc-4b8a-9d77-d8239520b945/Viz+layer.png Articles and Media - Practical Data for Nonprofits Part 5— Buckets of Reporting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/386090ab-d0c6-4fb1-92db-f5034020377f/Full+Viz+Layer.png Articles and Media - Practical Data for Nonprofits Part 5— Buckets of Reporting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/73d647c3-c17c-43ee-a17d-345a6c0b3192/ETL+layer.png Articles and Media - Practical Data for Nonprofits Part 5— Buckets of Reporting - Make it stand out The middle bit of the diagram, highlighting ETL, additional storage, and data models. https://www.deepwhydesign.com/articles/how-i-solved-it-copy-a-file-to-a-rich-text-field-with-flows monthly 0.5 2024-03-23 https://www.deepwhydesign.com/articles/salesforce-obscura-salesforce-marketing-cloud-no-exit-from-the-journey monthly 0.5 2024-03-25 https://www.deepwhydesign.com/articles/salesforce-obscura-this-quarter-vs-the-same-quarter-last-year-but-alive monthly 0.5 2024-03-23 https://www.deepwhydesign.com/articles/salesforce-obscura-stop-put-that-process-builder-down monthly 0.5 2024-03-23 https://www.deepwhydesign.com/articles/salesforce-obscura-self-registration-in-communities monthly 0.5 2024-03-23 https://www.deepwhydesign.com/articles/practical-data-for-nonprofits-part-4 monthly 0.5 2024-03-25 https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/592d66a7-a87e-462e-8166-f946064c7308/theabyss.png Articles and Media - Practical Data for Nonprofits Part 4 — Data is Meaningless - Make it stand out When you stare into the abyss, and the abyss stares back. Image of a black cat in a cat cozy, with just the eyes visible, attributed to an unknown internet genius. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/4d7e85af-287a-4519-8b20-879d72a74755/3dDrinkingVessel.png Articles and Media - Practical Data for Nonprofits Part 4 — Data is Meaningless - Programmers have to be maddeningly, alarmingly formal and precise about data and its definitions. They have to construct rules that work all the time. They have to store basic elements — words and numbers mostly — but then reliably assemble it back into meaning. Largely, when a programmer is defining “cup” it will stay defined in that one way, because so many different interactions are assumed and often codified based on the core definition. If they’re programming for drinking vessels they are going to create functions for putting drinkable liquid in the vessel, a variety of ways to drink from it, and so on. In fact, since what you picture as a tea cup and what I picture as a tea cup can differ, a programmer often has to do the equivalent of drawing a picture of this exact tea cup that has these exact dimensions. It isn’t enough to agree it’s a drinking vessel. In so doing, they have set context for how you interpret your data, whether you ever know what that context is or not. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/0d087910-3332-4169-906d-cd9ddd1c5779/Data+Model+1.png Articles and Media - Practical Data for Nonprofits Part 4 — Data is Meaningless - Jay Forrester’s Representation of Data Each higher layer is at least an order of magnitude more populated with information than the layer beneath, such that our mental database contains a richness that can’t be approximated at this time by all of literature and written knowledge, which in turn dwarfs anything we can draw from the numeric data systems of the present day: https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/aed1eb5c-55b9-4c27-b0b6-552a07738ec8/Data+Model+2.png Articles and Media - Practical Data for Nonprofits Part 4 — Data is Meaningless - Reading from top (the mental database) to bottom (the numeric database) tells the story of how data systems are created. We begin with the complexity of the human mind — and in an organizational setting, the even greater complexity of many human minds striving toward a common goal Then we narrow it into what can be written into policies, procedures, definitions, and other codified practices. We use these rules to further narrow all that might be into what can be stored in a binary fashion, in accordance with the policies, procedures, definitions, and codified practices, so that we can measure and monitor and report on them. https://www.deepwhydesign.com/articles/practical-data-for-nonprofits-part-3 monthly 0.5 2024-03-25 https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/7a6245be-82da-4519-9a43-92a3b9458c60/Brain.png Articles and Media - Practical Data for Nonprofits: Part 3 — Why is it so hard to change something in my database? - All computerized things are built on a “stack,” which is just layers of: Hardware — your laptop or phone, or some big server farm somewhere Data Storage — a file or set of files. Yes, even a powerful, globe-spanning database is just a set of files in the end. Programming Logic — the code that provides instructions for how to store information and how to retrieve it, and how to transform information on input or output. A User Interface (UI) — visuals and forms, places where you put stuff in and get stuff out. This often contains its own layers of data storage and programming logic. YOU! Your interpretations, impressions, and processes as you interact with the system. The most important thing to understand about the stack is that at each step, a set of human beings has made deliberate decisions based on interpretations and assumptions. Getting these pieces to coordinate in a way that produce an application like Apricot or Quickbooks means lots of decisions that were made between these pieces that glue them together in a specific way, which is often very difficult to change. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/1083057e-ae3c-421d-b9e7-0537bc788a56/UI.png Articles and Media - Practical Data for Nonprofits: Part 3 — Why is it so hard to change something in my database? - We are confronted with forms every day. Even the “write an article” or “add a blog post” part of the platform I’m writing this on is actually just a fancy form. A form is method of asking questions in a repeatable manner. These forms are a big part of your UI layer. From the stack above you can see that nothing stops with the UI — powering each form is programming logic; under each form is more programming logic. The UI alone, without these other pieces, may as well be a sheet of paper (which is its own data storage and retrieval system, and our brains are the logic to encode and decode it into meaning). An illustration of how a form — a UI element — interacts with the underlying layers of the stack. Multiple forms that connect together into a sequence of steps can be considered the start of an application. A form that uses programming logic to fill in some of the content from a database or file is also the start of an application. In an application, rules and a series of steps are applied to get predictable interactions. https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/64fcfc03-e32e-428c-9311-f8f9b73f6ae7/Slide8.jpg Articles and Media - Practical Data for Nonprofits: Part 3 — Why is it so hard to change something in my database? - Make it stand out An example of how programming logic, database tables, and the user interface forms might combine to create a simple application, or, what’s really under the hood of “the database.” https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/0e1db0b7-ac77-4331-b537-c2046a12febc/Slide11.png Articles and Media - Practical Data for Nonprofits: Part 3 — Why is it so hard to change something in my database? - Make it stand out A simplified illustration of how APIs typically allow two totally different platforms to exchange data. https://www.deepwhydesign.com/articles/practical-data-for-nonprofts-part-2 monthly 0.5 2024-03-25 https://images.squarespace-cdn.com/content/v1/612bcbf5466d6e2a470cb2f1/1711219810346-UDY1153GUGJE1L17DLZN/image-asset.jpeg Articles and Media - Practical Data for Nonprofits: Part 2 — All Data Comes from Somewhere - Make it stand out Human beings take deliberate action to generate, capture, store, use, and interpret data. 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